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AGBC Monthly Meeting - Prof Dr Ulrike Reisach

Prof. Dr. Ulrike Reisach:  Challenges in Today’s Transatlantic Business World

Guest Speaker:  Prof. Dr. Ulrike Reisach, Neu Ulm University of Applied Sciences will address: Challenges in Today’s Transatlantic Business World.

When:   Wednesday, 25th October 2017

Time:    Registration starts 1830; meeting starts at 1900, dinner buffet around 2030. 

Where:  Marriott Hotel, Berlinerstrasse 93, 80805 Munich

Cost:     EUR 25.00 for members, Eur 35.00 for guests (incl. Dinner buffet)

Sign-Up:  Events tab on the new AGBC Munich Community Platform at

Please join us for an enlightening discussion and general info on the state of the current transatlantic business and trade relationships between Germany/Europe and the U.S. 

1. What are the similarities and differences in the perception of current issues?

2. What are the principal expectations and factors driving the relationship? 

3. How will the US’s current positions affect the relationship? 

a.  Within Europe?

b.  With the current trade relationship between Canada and Germany/Europe?

c.  With Germany and Europe’s relationships with China?

d.  Regarding German industries’ trade and investment decisions?

e.  Regarding interest and public perception of the USA and its role in the global order.

Ulrike Reisach PhD, Professor at the Neu-Ulm University of Applied Sciences, Bavaria/Germany, is an expert on communication and management strategies for leading international companies. She is teaching international strategic management, international business negotiations and intercultural communications. Regions covered:  Australia, Canada, China, France, Italy, Japan, Singapore, South Africa, Turkey and the USA. Her research interests include the management styles and internationalization strategies of global companies as well as corporate foresight and innovation communication, corporate culture, corporate governance and corporate communications.

For 20 years, she has held management positions for corporate communications and international strategy development, such as Director of Siemens Corporate Communication and Government Affairs for the former CEO Dr. v. Pierer and Director Market Intelligence and Global Trends for the Siemens Corporate Development and Strategy Department. Based on her experience in many projects in Asia, especially in the People’s Republic of China, and in the USA, she has published 12 books and numerous scientific articles on international management and knowledge transfer. Several editions of her book on German-Chinese Economic Co-operation have been leading textbooks for German managers’ preparation for China. She is engaged in think tanks, research projects and working groups and a member of the China Expert Group at the German Federal Ministry of Education and Research for the Chinese-German Innovation Dialogue and Platform.  For more information see