AGBC Munich June Monthly Meeting - Wednesday, 27th June 2018
The Future Driving Experience — Connected and Autonomous
Speaker: Dr. Martin Birkner, Digital Associate Partner with McKinsey Digital.
Topic: The Future Driving Experience — Connected and Autonomous
When: Wednesday, 27th May 2018
Time: Registration starts 1830; meeting starts at 1900, dinner buffet around 2030.
Where: Marriott Hotel, Berlinerstrasse 93, 80805 Munich
Cost: EUR 25.00 for members, Eur 35.00 for guests (incl. Dinner buffet)
Sign-Up: Events tab on the new AGBC Munich Community Platform at www.agbc-munich.com
What a difference a few years makes! The automotive sector is changing, and it’s changing fast. Artificial intelligence is poised to become a base technology for every engineering department. Consumers talk more about systems and technologies embedded in cars than about horsepower.
The vehicle will become the ultimate connected digital device. It becomes part of a new customer mobility experience in-vehicle and outside the vehicle — addressing the full customer journey. Capabilities include intermodal guidance, payment and ticketing, and, because drivers can increasingly take hands off the steering wheel, digital entertainment and work-related services for more efficient use of travel time. As the vehicle turns "digital," customers expect the digital experience of vehicles to reflect their personal digital lifestyle.
Autonomous driving technology will fundamentally transform the automotive industry, changing the way vehicles are built, operated, sold, used and serviced. Dozens of companies are already working on the sensors and other technologies required to enable these vehicles to know where they are and what is around them. Dozens of companies are now building artificial intelligence (AI)-based software to make autonomous vehicles smart enough to communicate with their passengers, other vehicles and the cloud, while planning the best path for a safe, fast and entertaining journey.
Dr Martin Birkner is a Digital Associate Partner with McKinsey Digital. He is a seasoned digital leader with 20 years+ hands-on experience in structuring and delivery of strategy, product innovation, creative product options and technology implementation using Internet of Things platforms (Automotive, Manufacturing, Telecommunication, Building Technology and Utilities). He has worked for companies such as Robert Bosch GmbH, HERE technologies, frog design and Gartner.
As a Digital Associate Partner in McKinsey Advanced Industry Practice and Automotive, he helps clients in identifying growth potential in digitalisation in their core and beyond. He works directly with a team of architects, developers, business analysts and UX/UI analysts to realize the potential in close cooperation with the client´s teams within digital business building assignments.