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AGBC Exchange - 17th May 14

Join the AGBC Exchange – Saturday, 17th May


Featuring issues like Content Marketing, Sustainability, IT Development, and Startup Innovation, we are proud to say that this year’s AGBC Exchange is more diverse and dynamic than ever before!

What’s more, thanks to the generosity of the European University, we are able to hold the event for you free of charge!

Join us next weekend, Saturday, 17 May at 9:00am at the European University for an amazing morning of creativity and exchange with other like-minded individuals in the business and startup communities.

Want more info? Check out our lineup of expert speakers below.

Interested? Please let your friends and colleagues know as well! All are welcome, and the more minds we are able to bring together, the more effective the exchange will be!

As a final note: We want to make sure we have enough food and drinks, so be sure to visit to sign up! Otherwise you might not get any of the deliciousness provided by the Bean Bros, a Munich-based venture for food and events!

Registering up is easy: On the homepage, find the links to Munich Events on the right-hand side. It’s just as easy for first timers as veterans.

The European University, Theresienhöhe 28, is easy to reach but parking is limited so public transportation is the best means of getting there. The campus is located about 5 minutes on foot from the U3/U6 Haltestelle at Poccistrasse or about 8 minutes from the Schwanthalhöhe U4/U5 Haltestelle.

9:00-9:30  Registration and Networking

9:30-9:45 Opening of the Exchange

Session 1 10:00-10:45  Presentation

Room 1 - Using Cloud Computing to Boost your Business
Raymond Gao, Manager at Acenture GmbH

Room 2 - Marketing Strategy in the Digital Economy
Jennifer D. Archangeli, Director, Archangeli Consulting
Barbara Kearney, Owner, Tomo Enterprises Ltd.

Room 3 - Gamification in Business: Applying Game Dynamics to Change Management
Heath Cox, Entrepreneur

Room 4 - The Importance of Trust: The Hidden Variable
Evelyne Enders, Consultant at FranklinCovey
Agnes Biener, Consultant at FranklinCovey

Session 2 11:00-11:45  Presentation

Room 1 - Navigating Patent Law in the European Union
Dr. Wilhelm Heuer, Heuer Patentanwälte

Room 2 - Why do IT Projects Fail 50% of the Time?
Carolyn Kirwin, Project Manager at Atropos

Room 3 - From corporate ladder to Indian village
Tara McCartney, Founder & Director, United for Hope (NGO)

Room 4 - International Football Management
Dr. Robert Niemann, CEO at NIEMANN International

Session 3 12:00-12:45  Presentation

Room 1 - Help Your Startup! Business Plans and Struggling Teams
Thomas Kösters, Consultant Entrepreneurship Network at TUM
Uli Langer, Incubation Manager at MUAS

Room 2 - The Magic of Content Marketing
Laura Konrad, Creative Director at Threeview GmbH

Room 3 - What does Sustainability mean for you?
Ellen Pabst von Ohain, Managing Director, Phoenix Sustainable Communications

 12:50-13:15   The New Frontiers of German Beer: A Beer and Food Pairing
Locke McKenzie, Craft Beer Dude at Craft Beer Hier

 13:15-13:45  Lunch – Brought to you by the Bean Bros

 13:45-14:30  Special Member Meeting - Guests welcome to attend

 What is the AGBC Exchange?  The exchange concept consists of presentations and workshops led by knowledgeable AGBC members and developed to enable the exchange of ideas and expertise. This is an event that members and guests (many of whom are small- and mid-sized business owners) attend to gain new ideas and insights, make connections, and personally develop their skills. The workshops provide the participants a value-added platform for stimulating interactive discussion.

Earlier Event: May 9
Bavarian-American Friendship
Later Event: May 25
Amerikahaus Jam Session